| Category: | Business and Investing |
|---|---|
| Author: | Glenn Bostock |
| Publisher: | Forbes Books |
| Publication Date: | June 16, 2026 |
| Number of Pages: | 176 |
| ISBN-13: | 979-8887507972 |
| ASIN: | B0GCHGXDBF |
Glenn Bostock’s A Human Business presents a
revolutionary alternative to profit-driven corporate models, articulating a “people-first”
philosophy rooted in the author's four-decade journey building SnapCab.
Rejecting Milton Friedman’s doctrine that business exists solely to maximize
shareholder value, Bostock argues that lasting success stems from creating “communities
of usefulness” where caring beats competition. The book outlines five core
principles: creating a foundation of caring, understanding one’s “ruling love”
(core passion), focusing on usefulness over profit, embracing problems as
opportunities for growth, and modeling the business after the human form, an
integrated organism where every “cell” (employee) and “organ system”
(department) becomes a shared intention. The author uses painful personal
struggles with dyslexia and business failures to demonstrate how authenticity,
documented systems (the ''DNA''), and interdepartmental harmony
transform workplaces from toxic environments into spaces of human flourishing.
Glenn Bostock is a classic book for every leader who wants
to leave a real impact on the lives of people and communities and to grow a
business. Bostock’s leadership wisdom centers on practical tools like the “Gemba
board”—a visual management system for tracking ''turnbacks'' (problems)
without blame, thereby turning mistakes into “gold’ through continuous
improvement. He advocates hiring for “ruling love” (intrinsic motivation) over
expertise, arguing that “love leads to learning” and that true usefulness
requires three elements: love, knowledge, and action. The book challenges
leaders to practice ''spiritual work'' through rigorous self-reflection
and to view the company as a fractal of the human body, where misalignment
creates disease. For Bostock, “The core of a Human Business is building a
foundation of caring that includes embracing each other’s strengths and
weaknesses, utilizing what each of us loves to do to help maximize our
usefulness at work and our purpose in life.” From the well-known problem-solving
techniques like the 5-Whys to building a people-focused business model, A
Human Business delivers a revolutionary model for business success.
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