The writing is great, and Goldfarb's quirky voice keeps the reader moving from page to page. The book brims with compelling and practical advice on investment, exploring the different investment options without actually selling one to readers. What makes the book stand out is the author's ability to show how readers make wrong decisions and what they need to know when making investment decisions. The author infuses the writing with anecdotes from his own career and outlines the factors behind irrational and emotional decisions made by investors. ''You're Kidding, Right?'' is hugely entertaining, but it is chockful of financial wisdom. The fluid writing, the author's ability to break down complex financial ideas into accessible concepts for readers, and the compassionate voice make this book a winner for anyone seeking advice on investment. You will learn a lot from Goldfarb while having a laugh at how investors easily get carried away and make wrong investment decisions.