Biographies and Memoirs

Mommy's Boy: How My Doggie Soulmate's Love Rescued Me

Jennifer Huston Schaeffer | Biographies and Memoirs

Jennifer Huston Schaeffer's memoir, Mommy's Boy, is a unique story of a bond between a woman and her canine son, a story of the transformative decade she spent with Benny, a rescued Westie-Maltese mix who became her “doggie soulmate.” Following heartbreaks and realizing traditional motherhood might not be her future, Jennifer adopts Benny in 2014, finding unconditional love that heals her loneliness. The narrative follows their journey from Chicago to Indianapolis, where Benny helps Jennifer pursue a romance with Brad. Together, they face Benny’s complex health battles, including pancreatitis and gallbladder surgery, treating him as their child. For how long can they keep Benny with them?...

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Most Recent Reviews

Second Term

J.M. Adams (Oceanview Publishing)

| Reviewed by James Farlow

Second Term by J.M. Adams is a propulsive political thriller that links two explosive timelines: the catastrophic 2012 Benghazi attack and a dystopian January 2029, where outgoing President Terrance Locke refuses to concede defeat and orchestrates a second, far deadlier Capitol insurrection to retain power. The narrative follows Cora Walker, a decorated covert operative code-named “Bronco” who survived Benghazi only to find herself battling domestic terrorism as Press Secretary for Speaker Sarah Vasquez. As Locke’s “Keep the Peace March” devolv...

Winning with AI Personalization: The Privacy-First Playbook for E-Commerce Growth

Brian V. Anderson (Entrepreneur Books)

| Reviewed by Meg McKinnon

In Winning with AI Personalization, Nacelle CEO Brian V. Anderson delivers a ruthless diagnosis of why e-commerce personalization has failed for two decades: brands are trying to apply one-to-one retention strategies to anonymous acquisition traffic. The “personalization paradox” is real—software utilization remains abysmal because marketers cannot identify the vast majority of visitors, and Apple’s privacy earthquake has shrunk tracking windows to seven days. Anderson’s contrarian thesis offers salvation through a Three-Stage Personalization F...

One Venture, Ten MBAs: A Warrior Guide to Building Startups

Ksenia Yudina (Entrepreneur Books)

| Reviewed by George Buehlman

Ksenia Yudina’s One Venture, Ten MBAs chronicles her breathtaking journey from a Russian immigrant with $200,000 in student debt to the founder of UNest, a family-fintech platform she bootstrapped and scaled to a $120 million valuation, only to lose it in a devastating hostile takeover during the 2023 banking crisis. Structured as ten “mini-MBAs,” each chapter distills a brutal truth about startup survival (from execution, fundraising, hiring, pivoting, M&A, to venture debt) into tactical wisdom that elite business schools fail to teach. Yu...

Starting Startups: Integrate People, Product, and Position for Success

Douglas Y. Park (Advantage Books)

| Reviewed by Elena Enger

In Starting Startups, Douglas Y. Park delivers a masterclass in entrepreneurial execution, dismantling the myth that brilliant ideas alone guarantee success. Backed by decades as a Stanford advisor, PhD sociologist, and securities lawyer, Park pioneers the idea that sustainable ventures require three load-bearing pillars: People, Product, and Position, which he calls the “3Ps.” He presents a framework that posits that startup failure often originates not from bad luck but from systemic misalignment among these elements. Park contends that execu...

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