By Scott Lorenz
Westwind Book Marketing
If you’ve written a romantic comedy, you may be wondering
what it takes to get it turned into a Hallmark movie. Fortunately, the Hallmark
Channel clearly outlines the steps you must take to bring your heartwarming
work to its audience. Here’s an overview of what it entails.
Hallmark Channel’s Ideal Novels
Hallmark looks for uplifting and inspirational novels
related to romantic love, family love, and love between friends. The ideal
story ranges from 75,000 to 90,000 words with relatable characters that
overcome conflict and an ending filled with hope and happiness. While Hallmark’s
stories typically take place in the U.S. the channel is open to American
When it comes to contemporary romance, Hallmark is most
interested in beach settings, Valentine’s Day and Christmas stories, laugh-out-loud
romance comedies, novels with a unique time element as well as those that
involve brothers or male best friends. The Hallmark channel is open to all
types of submissions so don’t be afraid to intrigue them with something that’s
not on their list.
to note that Hallmark does steer away from paranormal romance, romantic
suspense, young adult, new adult romance, and religious romance. As of 2022,
they’re not interested in cozy mysteries. Also, novels with sex, nudity,
profanity, or violence are not permitted. The extent of the physical
interaction in your story should be hugging and kissing.
Rom-Com in the Proper Format
The Hallmark Channel asks that you submit one MSWord
document with a four-to-five page synopsis and a second document with the first
three chapters of your novel. Make sure your submission is in Times New Roman
font, size 12, and double spaced. Also, add the title, genre, and actual or
estimated final word count to the subject line. Check the Hallmark website
to learn more about the deadline for your submission and where to send it.
There have been many authors who have been able to turn
their rom-coms into Hallmark movies, so it only makes sense to turn to them for
some advice. Denise Hunter’s novel The Convenient Groom made it to
Hallmark. It’s about a young celebrity marriage counselor that gets left at the
altar of her own highly publicized wedding.
“Publish your novels through a publisher that actively
seeks movie deals. I’m sure there are many ways producers “find” novels. But in
my case, it was through HarperCollins Christian Publishing, whose rights
department routinely pitches their novels for film rights,” Hunter says.
“Utilize a romance trope; they’re popular for a reason. If
you can take a trope and spin it in a fresh way, all the better. The
Convenient Groom is, of course, a modern-day marriage of convenience
story,” she adds.
Tracy Andreen is another noteworthy author who wrote six
films produced for Hallmark, including Snow Bride, Picture a Perfect Christmas,
and It’s Christmas Eve. When asked what her secret sauce to success is,
she replied with, “Being professional. When given a deadline, I do everything
in my power to deliver on that deadline, especially as the time to start
In addition to meeting deadlines, she says that it’s
important to love what you do. “I love what I do and am beyond grateful for the
opportunity to be able to do it, but at the end of the day it’s still work . .
. awesome work I love, so I’m thrilled to do so and, hopefully, that shines
through,” Andreen explains.
There’s also Jenny Hale whose novel Christmas Wishes
& Mistletoe Kisses got picked by Hallmark. “It seems like romance is
easy to write, but it’s a very careful dance between making it magical while
also creating scenes and characters that feel real and relatable,” she says.
have told me for years that my books would be perfect for a Hallmark movie,”
says bestselling romance author Pamela Gossiaux. “So this year I submitted my
book The Scent of Love, a sweet, small town romance about the owner of a
candle and gift shop, and the handsome man who rents the cottage on the shore.
I love the type of books and movies that Hallmark produces. They’re the perfect
The Bottom Line: The Hallmark Channel produces 90+ holiday and
romance films per year. With creativity, persistence, and passion, your novel
may be one of them!
About Book Publicist Scott Lorenz
publicist Scott Lorenz is President of Westwind Communications, a public
relations and marketing firm that has a special knack for working with authors
to help them get all the publicity they deserve and more. Lorenz works with
bestselling authors and self-published authors promoting all types of books,
whether it's their first book or their 15th book. He's handled publicity for
books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors,
Lawyers and Adventurers. His clients have been featured by Good Morning
America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME,
PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to
name a few.
more about Westwind Communications’ book marketing
approach at https://www.book-marketing-expert.com/ or
contact Lorenz at firstname.lastname@example.org or 734-667-2090 or fill out the
form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott
Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System
in Naming Your Book www.BookTitleGenerator.net